Many businesses employ SEO Salt Lake City in order to create optimized content for their websites. The strategy behind this tactic is to craft the internet content such that it appears attractive to the web crawlers gathering data for search engines. Web crawlers are automated programs which search the web at a very high speed collecting various information about the websites they come in contact with. Optimizing content for these web crawlers requires that the content on a particular website possesses specific characteristics the web crawlers are looking for.
One specific piece of information web crawlers look for are links to other websites. Because of this one tactic employed by Utah SEO businesses is to embed links to a website in the content of another website. When this is done on a large scale, that is embedding links to a specific website in the content of multiple other websites, this is called link farming. The term link farming implies that the content containing these links is created not for the purpose of being read by a human audience. In other words the content created for link farms is created specifically for these automated programs called web crawlers.
Content created for link farms often does not appear to be coherent or readable to humans who might discover it on the web. Technically web crawlers are designed to recognize content that is created simply for the purpose of embedding links in order to optimize linked to content. When the content is created in an automated fashion this is often the case. To get around this SEO Park City businesses employ freelance content creators to write content so that it can fool the web crawlers. This freelanced link farm content still does not have to read perfectly. It just has to read well enough to evade the web crawlers protocols designed to identify this sort of thing.
There can be many layers of misdirection in the execution of content creation for SEO Salt Lake City. First of all much of the content created is not intended for humans to read even though it is written to appear to be for human consumption. More specifically this content is created for search engine web bot consumption. Essentially the strategy involves creating content containing key words and links to a customer’s website. The idea is that the web bot will prioritize the customer’s website in search engine listings more if there are multiple links back to that site from supposedly disinterested third party websites.
These third party websites are typically blogs. Another layer of misdirection (other than the intended audience of the content) is that the listed author of the blog is typically not who has created the content. The content is usually created by a freelance writer hired by an SEO Utah agency. This agency was in turn hired by the original customer to increase traffic to their website.
In summary, the customer hires the SEO Park City agency to increase web traffic to their website. One way they do this is to create online content with links and key words back to the customer’s website. To do this, they create multiple blogs and then hire freelance content creators to write the content with the links and keywords. Often these blogs are designed to appear as disinterested third parties. All this content in turn is created to look like it is meant for human consumption but is actually intended for web bots in order to increase the priority listing of the customer’s website. The web bots associate the links imbedded within the content with the key words. As such, when those keywords are searched for by a person surfing the web the search engine (theoretically) will place the customer’s website closer to the top of the list depending (in part) by how many third party websites link back to the customer’s website.
There is a whole segment of SEO content writing designed for internet bots to read and not actual humans. An internet bot (sometimes referred to as web robots, robots or bots) is a software application designed to perform automated and repetitive tasks over the internet. Because a software application is performing the task as opposed to a human being the particular task can be performed at a much higher rate of speed. Search engines employ internet bots to determine how relevant a particular website is relative to any specific key words that are being searched for at any particular time.
Usually the SEO Salt Lake City content I am referring to will contain specific key words and a link back to a specific business website. Search engines prioritize websites that are linked to by multiple other sites and use internet bots to search for these links and key words. As such, content containing the key word and link back to a business website will enhance that business website’s listing in the search engines results when someone is searching for those specific key words. This is true even if a human has never read the content containing the specific link and key words.
Because this content is not designed primarily for human consumption it does not matter if the text reads in an elegant manner or is even grammatically correct. What is of ultimate importance for Utah SEO content designed for this purpose is that the key words appear along with the link in text of a certain length (typically 300 to 500 words) and that the text does not appear to be obvious spam. The text may appear to be spam to a human reader as long as it does not appear to be spam to the internet bot who is the intended audience.
SEO is a very effective online marketing tool. Using some basic SEO tools you can give maximum exposure of your website to the major search engines. Here are some simple, but effective strategies:
#1 Optimize your URL, titles and descriptions
You need to give a unique title that is meaningful as well and a catchy description. The URL must be well formatted as well. Titles are probable one of the most important ranking factors, so you need to spend some time coming up with a great title that is both search engine friendly, and captures the attention of your target customer.
#2 You must have fresh contents in your website always
Your audience must find your content useful and interesting. This way you can make the current customers happy and get new customers as well. Contents can be anything including articles, videos, music, reviews, etc. You must refresh your page with new contents regularly.
#3 Improve the loading time of your website
If your website takes too much time to load, then your customers will leave your page. Page speed is an important factor in ranking. For example, if there are two similar websites and one has faster loading time than the other, then search engines will rank the former one higher.
#4 Follow algorithm updates
You must develop your SEO strategies keeping the new algorithm in mind. Google and other search engines are constantly changing and tweaking their algorithm to avoid spammers from dominating and destroying their search results. So you have to make sure you’re employing the best strategies to avoid penalties.
#5 Register your website with Bing and Google webmaster tools
This is very important for SEO. Some people don’t register assuming they would be able to hide stuffs. But in order to get the best results, you will need to do SEO legitimately.
We don’t want you to just have these 5 strategies in your toolbox, so here’s a great graphic showing you the best on-page strategies to dominate Google.
SEO plays a major role in online success of businesses. It helps in ranking the website higher and also helps in the branding of a company. Like other regions, Utah is also experiencing extreme competition from local businesses.
These small businesses need to optimize their website in order to stay in the competition. Here are the reasons why SEO is needed by small businesses in Utah:
- It delivers high return on investment. If SEO is done properly, then it can attract lots of traffic, increasing the number of potential customers and so improving the revenue of the company.
- SEO is a proven tool of online marketing that really works! If done properly, it can get constant traffic to your website for a long time. There are algorithm changes and other updates happening, but an experienced SEO expert will know about the changes and develop marketing strategy accordingly.
- SEO is to stay for a long time. It is not a temporary marketing strategy. Large companies have been successful in using SEO for their businesses in the past. It is expected that it will happen in future too. The concept of SEO will remain, but the techniques may change due to change in Google’s algorithm.
- SEO is required to keep up with the competition. You need to attract more customers to your website; else they will go to your competitors.
- Customers are getting mobile and they are continuously searching for their desired products and services. If you properly SEO your business, then it is possible that customers will find your products or services. If your business is found on the search engine, then customers may later visit your store or at least call you to get more information. Your prospect of sales becomes higher.
Still not convinced? Get in touch with our experts and we’ll show you the real data, it will blow you away!