seo_icon

Of Web Crawlers and Link Farms

Many businesses employ SEO Salt Lake City in order to create optimized content for their websites. The strategy behind this tactic is to craft  the internet content such that it appears attractive to the web crawlers gathering data for search engines. Web crawlers are automated programs which search the web at a very high speed collecting various information about the websites they come in contact with. Optimizing content for these web crawlers requires that the content on a particular website possesses specific characteristics the web crawlers are looking for.

 

One specific piece of information web crawlers look for are links to other websites. Because of this one tactic employed by Utah SEO businesses is to embed links to a website in the content of another website. When this is done on a large scale, that is embedding links to a specific website in the content of multiple other websites, this is called link farming. The term link farming implies that the content containing these links is created not for the purpose of being read by a human audience. In other words the content created for link farms is created specifically for these automated programs called web crawlers.

 

Content created for link farms often does not appear to be coherent or readable to humans who might discover it on the web. Technically web crawlers are designed to recognize content that is created simply for the purpose of embedding links in order to optimize linked to content. When the content is created in an automated fashion this is often the case. To get around this SEO Park City businesses employ freelance content creators to write content so that it can fool the web crawlers. This freelanced link farm content still does not have to read perfectly. It just has to read well enough to evade the web crawlers protocols designed to identify this sort of thing.