SEO is a very effective online marketing tool. Using some basic SEO tools you can give maximum exposure of your website to the major search engines. Here are some simple, but effective strategies:
#1 Optimize your URL, titles and descriptions
You need to give a unique title that is meaningful as well and a catchy description. The URL must be well formatted as well. Titles are probable one of the most important ranking factors, so you need to spend some time coming up with a great title that is both search engine friendly, and captures the attention of your target customer.
#2 You must have fresh contents in your website always
Your audience must find your content useful and interesting. This way you can make the current customers happy and get new customers as well. Contents can be anything including articles, videos, music, reviews, etc. You must refresh your page with new contents regularly.
#3 Improve the loading time of your website
If your website takes too much time to load, then your customers will leave your page. Page speed is an important factor in ranking. For example, if there are two similar websites and one has faster loading time than the other, then search engines will rank the former one higher.
#4 Follow algorithm updates
You must develop your SEO strategies keeping the new algorithm in mind. Google and other search engines are constantly changing and tweaking their algorithm to avoid spammers from dominating and destroying their search results. So you have to make sure you’re employing the best strategies to avoid penalties.
#5 Register your website with Bing and Google webmaster tools
This is very important for SEO. Some people don’t register assuming they would be able to hide stuffs. But in order to get the best results, you will need to do SEO legitimately.
We don’t want you to just have these 5 strategies in your toolbox, so here’s a great graphic showing you the best on-page strategies to dominate Google.