Designing a Professional SEO Strategy for the St George Shuttle

In this blog post we would like to discuss strategies related to designing a professional S. E. O. campaign for the St George Shuttle in Utah. The first thing to consider when designing a professional S. E. O. strategy is to determine which search terms a person who is likely to use the particular product or service provided by this company would use when searching for this product or service on the internet. There are likely to be several different search terms in the mix and these search terms should be embedded in the content of the website for the product or service.

Designing a Professional S. E. O. Strategy for the Wendover Fun Bus

The same strategy would apply for any business with a web presence. The logic behind this strategy is that a search engine will be more likely to determine that a website containing the search terms as key words would be relevant to the potential customer’s search. This much is perfectly obvious and barely requires mentioning in this blog post. The reason why it requires mentioning is that this is the cornerstone of all the other S. E. O. strategies that will be used to make the website more relevant to any particular search.

Another professional S. E. O. strategy for a product or service is to create websites unrelated to the actual website for the product or service. Then create content on that external website containing the key words (which match the search terms likely to be used by the potential customer) and associate those key words with back links which point to the actual website. When search engines see multiple websites containing specific key words that point to one website, the one website pointed to will be considered more relevant by the search engine relative to those search terms / key words.