SEO Strategy

Businesses specializing in SEO Salt Lake City must understand with exacting specificity the intricate nuances of the various search engines which are typically used by people searching the world wide web for information through the use of specific key words. This is no easy task because each search engine employs a different algorithm and therefore each search engine finds information in a slightly different manner than its competitors. There are, however, some similarities in the way that all search engines operate.

The three most important operations that search engines perform are (1) crawling the web for information and then (2) constructing a matrix based upon the information it has gathered. With this matrix the search engine can then (3) provide people who are looking for information through the search engine with a list ordered according to how relevant. Relevancy is determined by the search engine’s specific algorithm.

Search engines use web crawlers to navigate the web by using links imbedded in the content of websites. When the web crawlers land upon a webpage they extract specific information about the webpage and record it in a huge database. This database serves as the source material for any web search using that particular search engine. In order for web searchers to find information quickly using a search engine this database must be administered by multiple datacenters which are located in different areas of the planet. These datacenters house thousands and thousands of servers and other technical equipment to facilitate the processing of all the data required to make the use of the search engine a reasonably fast and satisfying experience.

The aforementioned information describes the most basic knowledge that any competent Utah SEO business must understand in order to begin the task of optimizing content for the purposes of search engine listings. Accordingly, any search engine optimization strategy must employ at a baseline this level of knowledge in order to achieve a successful outcome for its users.

 

 

 

Of Web Crawlers and Link Farms

Many businesses employ SEO Salt Lake City in order to create optimized content for their websites. The strategy behind this tactic is to craft  the internet content such that it appears attractive to the web crawlers gathering data for search engines. Web crawlers are automated programs which search the web at a very high speed collecting various information about the websites they come in contact with. Optimizing content for these web crawlers requires that the content on a particular website possesses specific characteristics the web crawlers are looking for.

 

One specific piece of information web crawlers look for are links to other websites. Because of this one tactic employed by Utah SEO businesses is to embed links to a website in the content of another website. When this is done on a large scale, that is embedding links to a specific website in the content of multiple other websites, this is called link farming. The term link farming implies that the content containing these links is created not for the purpose of being read by a human audience. In other words the content created for link farms is created specifically for these automated programs called web crawlers.

 

Content created for link farms often does not appear to be coherent or readable to humans who might discover it on the web. Technically web crawlers are designed to recognize content that is created simply for the purpose of embedding links in order to optimize linked to content. When the content is created in an automated fashion this is often the case. To get around this SEO Park City businesses employ freelance content creators to write content so that it can fool the web crawlers. This freelanced link farm content still does not have to read perfectly. It just has to read well enough to evade the web crawlers protocols designed to identify this sort of thing.

The SEO Utah Shell Game

There can be many layers of misdirection in the execution of content creation for SEO Salt Lake City. First of all much of the content created is not intended for humans to read even though it is written to appear to be for human consumption. More specifically this content is created for search engine web bot consumption. Essentially the strategy involves creating content containing key words and links to a customer’s website. The idea is that the web bot will prioritize the customer’s website in search engine listings more if there are multiple links back to that site from supposedly disinterested third party websites.

 

These third party websites are typically blogs. Another layer of misdirection (other than the intended audience of the content) is that the listed author of the blog is typically not who has created the content. The content is usually created by a freelance writer hired by an SEO Utah agency. This agency was in turn hired by the original customer to increase traffic to their website.

 

In summary, the customer hires the SEO Park City agency to increase web traffic to their website. One way they do this is to create online content with links and key words back to the customer’s website. To do this, they create multiple blogs and then hire freelance content creators to write the content with the links and keywords. Often these blogs are designed to appear as disinterested third parties. All this content in turn is created to look like it is meant for human consumption but is actually intended for web bots in order to increase the priority listing of the customer’s website. The web bots associate the links imbedded within the content with the key words. As such, when those keywords are searched for by a person surfing the web the search engine (theoretically) will place the customer’s website closer to the top of the list depending (in part) by how many third party websites link back to the customer’s website.

 

SEO Designed for Web Bots

There is a whole segment of SEO content writing designed for internet bots to read and not actual humans. An internet bot (sometimes referred to as web robots, robots or bots) is a software application designed to perform automated and repetitive tasks over the internet. Because a software application is performing the task as opposed to a human being the particular task can be performed at a much higher rate of speed. Search engines employ internet bots to determine how relevant a particular website is relative to any specific key words that are being searched for at any particular time.

Usually the SEO Salt Lake City content I am referring to will contain specific key words and a link back to a specific business website. Search engines prioritize websites that are linked to by multiple other sites and use internet bots to search for these links and key words. As such, content containing the key word and link back to a business website will enhance that business website’s listing in the search engines results when someone is searching for those specific key words. This is true even if a human has never read the content containing the specific link and key words.

Because this content is not designed primarily for human consumption it does not matter if the text reads in an elegant manner or is even grammatically correct. What is of ultimate importance for Utah SEO content designed for this purpose is that the key words appear along with the link in text of a certain length (typically 300 to 500 words) and that the text does not appear to be obvious spam. The text may appear to be spam to a human reader as long as it does not appear to be spam to the internet bot who is the intended audience.

Louise – 2016-02-06 16:56:34

Hello,

I noticed that you specialize in SEO and other services.

I have a b2b network of prospects that are fresh every day, who have requested either SEO or web redesign.

Are you open to getting some info?

Best regards,

Louise Blakely
Online Marketing Specialist

​515 S. Flower St.
Los Angeles, CA 90071

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Continue reading Louise – 2016-02-06 16:56:34

Akriti Bahal – 2016-01-27 17:44:58

Hello,

Greeting for the day!

We are a reputed guest posting, article writing and SEO company with over a decade of experience in website articles and Blog writing, assisting clients from across the globe. We provide professional guest posting service to help you stay head and shoulders above your competitors.

It has grown to be one of the most influential off-page SEO strategies for promoting brand and products alongside building relationships with the clients, which additional leads to awareness and natural visibility.

Why Guest Posting?

Why not? Networking is rising and the ever-growing social networks are one proof of it. Guest posting also helps in creating virally amongst the niche. Who doesn’t want to be known among the segment? It helps in gaining credibility & trust within the circle, no doubts all this takes time, patience and a lot of resources.

If you will use our guest posting service you need not to do anything else, we will do all this for you. Also we offer customer centric solutions at competitive prices.

Our process includes:

We recognize high quality opportunity, which of course are related to individual section, and then the virtual content is created and presented before the niche. Due to our strong social networks, we have a vast record of relevant sections. We follow a step by step process to give you the high quality guest post.

Key Features of Guest Posting Service
• Get your targeted traffic on your website.

• Each blog is then scrutinized in terms of quality, viewer ship, page rank and regular updating. We avoid taking the blogs, which are not regularly updated

• Contact is made so that we can take the first step towards relationship building

• Client’s blog is studied followed by researching, brainstorming; identifying and finally a few topics are suggested

• We coordinate with the blogs owners till the piece is published and enter it in our account so that we can keep track of it throughout

• We assess blogs and sites on different barometric indices such as page rank, content quality, domain authority, link profiles, regular updating, viewer ship and other important metrics then we move on for guest post.

We guarantee you that you will be happy with the quality of work, which cater the needs of your company’s website. If you have any questions regarding this matter, please do feel free to communicate with us. Please inform us your availability for us to prepare everything for you.

I will really appreciate if you are interested in what we can do for you please reply at your earliest convenience.

Warm Regards
Akriti Bahal
Business Development Manager
Continue reading Akriti Bahal – 2016-01-27 17:44:58

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