The SEO Utah Shell Game

There can be many layers of misdirection in the execution of content creation for SEO Salt Lake City. First of all much of the content created is not intended for humans to read even though it is written to appear to be for human consumption. More specifically this content is created for search engine web bot consumption. Essentially the strategy involves creating content containing key words and links to a customer’s website. The idea is that the web bot will prioritize the customer’s website in search engine listings more if there are multiple links back to that site from supposedly disinterested third party websites.

 

These third party websites are typically blogs. Another layer of misdirection (other than the intended audience of the content) is that the listed author of the blog is typically not who has created the content. The content is usually created by a freelance writer hired by an SEO Utah agency. This agency was in turn hired by the original customer to increase traffic to their website.

 

In summary, the customer hires the SEO Park City agency to increase web traffic to their website. One way they do this is to create online content with links and key words back to the customer’s website. To do this, they create multiple blogs and then hire freelance content creators to write the content with the links and keywords. Often these blogs are designed to appear as disinterested third parties. All this content in turn is created to look like it is meant for human consumption but is actually intended for web bots in order to increase the priority listing of the customer’s website. The web bots associate the links imbedded within the content with the key words. As such, when those keywords are searched for by a person surfing the web the search engine (theoretically) will place the customer’s website closer to the top of the list depending (in part) by how many third party websites link back to the customer’s website.

 

SEO Designed for Web Bots

There is a whole segment of SEO content writing designed for internet bots to read and not actual humans. An internet bot (sometimes referred to as web robots, robots or bots) is a software application designed to perform automated and repetitive tasks over the internet. Because a software application is performing the task as opposed to a human being the particular task can be performed at a much higher rate of speed. Search engines employ internet bots to determine how relevant a particular website is relative to any specific key words that are being searched for at any particular time.

Usually the SEO Salt Lake City content I am referring to will contain specific key words and a link back to a specific business website. Search engines prioritize websites that are linked to by multiple other sites and use internet bots to search for these links and key words. As such, content containing the key word and link back to a business website will enhance that business website’s listing in the search engines results when someone is searching for those specific key words. This is true even if a human has never read the content containing the specific link and key words.

Because this content is not designed primarily for human consumption it does not matter if the text reads in an elegant manner or is even grammatically correct. What is of ultimate importance for Utah SEO content designed for this purpose is that the key words appear along with the link in text of a certain length (typically 300 to 500 words) and that the text does not appear to be obvious spam. The text may appear to be spam to a human reader as long as it does not appear to be spam to the internet bot who is the intended audience.